Abbey - Flexible Mortgage launch
.jpg)
-
Advertiser
Abbey -
Agency
WCRS -
Exposure
United Kingdom and Europe
Abbey's new slogan "Abbey. More ideas for your money" is unveiled in its first campaign by WCRS, along with its new logo. In the TV spot a man falls back into a red cube armchair to dramatise the fact that borrowers can relax about Abbey's mortgage. A dog is also shown running from a red garage door with its lead trailing to show that it's a product that won't tie you in.