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Clarke, who was last year’s number 15, took the top spot on the back of a busy year with Aardman's properties Wallace & Gromit and Shaun the Sheep featured in campaigns for brands such as npower, and .
He finished above Fox’s licensing chiefs Carl Lumbard and Ian Morton, who finished second, and last year’s number one Zachery Eller, Sony vice president for global promotions.
New entries into the top 20 list include FreemantleMedia’s senior vice-president licensing Dominic Burns and Mattel’s director of consumer products Claire Atherton.
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