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The ad, created by Grey London, features Joan, an exhausted housewife who suffers from mild insomnia.

It opens with her sitting at a table in the foreground with a cup of tea, talking about her sleepless nights.

In the background, we see Joan looking tired in the morning and hoovering the bedroom at 3am.

On the advice of a friend, over another cup of tea, she decides to try Nytol to help her catch some zzzzzzs.

After drifting off to sleep, she awakes the next morning and bounces out of bed into the arms of her family and says: "I'm much happier now and so are my family."

The campaign, which broke on 20 August, ends with the long-running strapline: "Good mornings follow a ?good Nytol."

Credits

Project
Joan
Client
Chantal Busson, marketing manager, NiQuitin and ZEN/GI portfolio, GlaxoSmithKline
Brief
Create a campaign that overcomes concerns about sleep aids and encourages new users into the category
Creative agency
Grey London
Writer
Simon Butler
Art director
Geoff Smith
Planners
Nicholine Hayward, Daniel Sherrard
Media agency
MediaCom
Media planners
Jon Wilson, Rebecca Collins
Production company 
Aardman Animations
Director
Luis Cook
Editors
Dan Williamson, Adam Dymond  
Post-production
Aardman Animations, Absolute
Audio post-production
Joe Mount, Wave
Exposure
Terrestrial and satellite TV, press