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Agency Assessments International is bolstering its management

line-up as it extends its "marriage broker" role between agencies and

clients into relationship management.

Although the 13-year-old company's business has been built on helping

advertisers search for and select agencies, David Wethey, AAI's chairman

and founder, said: "There's more to our job than finding new agencies

for clients."

The company's expanded role has led to the appointment of two new

consultants - Mike Cleary, the former European advertising chief at

Procter & Gamble, and Simon Moore, one of the founders of the now

defunct agency Cave Anholt Jonason.

At the same time, AAI has promoted its managing partner, Charles

Kirchner, to managing director and named Brian Sparks, the former chief

executive of McCann-Erickson Ireland, as managing partner of its Irish

operation.

Cleary, who previously worked at Saatchi & Saatchi, is a 32-year P&G

veteran having worked in six countries for the world's largest

advertiser.

Kirchner is a former sales and marketing director of Rothmans

International.