��������pk10

The Christmas campaign from AA Charitable Trust and the FIA Foundation is a haunting warning about the fatal danger of texting and driving.

Set to Bing Crosby’s hit I’ll be Home for Christmas, the film by M&C Saatchi shows a father and daughter texting back and forth while he’s driving home for the holidays. But what starts as a light-hearted story ends tragically with the father’s fatal accident and the girl grieving at his roadside memorial. The ad was directed by Christopher Watson-Wood and Amanda Jones through Mad Ruffian.