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Alliance & Leicester has linked up with travel promotions company

Landround in a push to increase the number of new customers opening

savings accounts.

Customers who open an EasySaver account with £50 or more, before

the end of September, will receive a voucher entitling them to free

travel to France or Ireland for up to five people.

The push is supported by a nationwide press campaign with adverts placed

in Sunday newspapers. Customers must bring the advert with them when

they open an account to receive a voucher.

"We haven't promoted the offer in branches as the focus is on driving

new customer numbers rather than rewarding existing ones. However, that

does not mean that existing customers are excluded from the deal," said

Alliance & Leicester product manager, savings and investment Rachel

Sibson.

The win comes after Landround was forced to release a trading statement

last month which announced that the company would not make profits in

the second half of the financial year because of its investment in Buy

and Fly. As a result the share price fell from its May peak of 397.5p to

173p at close of trade on August 10.

"Profibility will recover as Buy and Fly sales gain ground, and is back

on track for next year," stated Landround chief executive Michael

Crompton.