Marathon-runner Fauja Singh holds the world record in his class and stars in an ad that reads: "6.54 at age 89, 5.40 at age 92. The Kenyans had better watch out for him when he hits 100".
It was created by the independent agency 180 Amsterdam, which was behind the memorable David Beckham/Jonny Wilkinson advertising campaign supporting Adidas' involvement in the Rugby World Cup.
Two other print ads feature competitors who have run in the Antarctic Marathon and the 125km Canadian Death Race. The poster for the latter reads: "They call it the Canadian Death Race because Canadian Hypothermia Race wouldn't fit on the shirt".
Uli Becker, head of communications for Adidas, said: "This new campaign is very inspirational and helps get an idea of the spirit that all runners share. It is about challenging yourself, it's about constant improving and, eventually, it's about redefining what is possible."
The campaign was written by Peter McHugh and Clare Buchanan and art directed by Heath Lowe. Photography was by Deirdre O'Callahan and screen print on the ads by Kate Gibb.
McHugh, executive creative director at 180 Amsterdam, said: "These stories are all authentic stories of runners who let nothing stand in the way of their passion -- weather, fatigue, danger, old age, it doesn't matter. Their passion is so strong they become an inspiration for all of us."
The ads will run globally, starting this month.
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