A group of parents in Los Angeles are calling for the outdoor advertising campaign in the US for the forthcoming film, 'Get Rich or Die Tryin', to be banned because it promotes violence.
One of the billboards for the film, which opens on November 9, for the Paramount Pictures release features 50 Cent, otherwise known as Fiddy, with his heavily tattoed back to the camera, cradling a baby and with a gun tucked into the waistband of his jeans.
Speaking to the US media, campaign organiser Najee Ali from South Central LA said that the advertising was "irresponsible".
"Gun violence is one of the leading causes of death for young black males in south Central Los Angeles and across urban America," she added.
50 Cent is no stranger to controversy when his image is used in advertising.
In April this year, Reebok was forced to pull an ad in the UK, which featured the rapper counting his nine gunshot wounds, following complaints to the Advertising Standards Authority and threats of a boycott by parents.
'Get Rich or Die Tryin' is loosely based on 50 Cent's life, telling the story of a New York drug dealer who makes it in the music business. This film is the acting debut for the rapper, whose real name is Curtis Jackson.
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