5 Alive 'dodo' by VCCP

Coca Cola '5 Alive dodo' by VCCP
Coca Cola '5 Alive dodo' by VCCP

VCCP has launched a campaign starring a dancing dodo to re-launch Coca Cola's fruit juice drink, 5 Alive.

The campaign will run across TV, digital and outdoor and introduces a new look for the soft drink alongside the strapline 'come alive with 5 Alive'.