4HD is a simulcast of the core Channel 4 schedule with a proportion of programmes produced and transmitted in the high definition format. Programmes currently broadcast in HD include Ugly Betty, Come Dine With Me and Shameless.
4HD will be available to Virgin Media's 3.5m digital TV customers and joins the BBC HD channel, ESPN HD, LIVING HD, FX HD, MTV Networks International's HD channel, MTVNHD, and National Geographic HD in Virgin Media's linear HD line-up.
FX HD, MTVNHD and National Geographic HD are launching on Virgin Media's TV platform tomorrow (30 July). ESPN HD will launch on 3 August, with 4HD and LIVING HD coming soon.
4HD will be available to all Virgin Media's TV customers at no additional cost, alongside the BBC HD channel. Virgin Media will make its full range of HD channels available at no extra cost to its XL TV customers.
Virgin Media said it is also currently in "active talks" with UKTV about launching a HD version of its new Good Food channel.
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