The dashboard, which launches today, will be visible to more than one million mobile broadband users and is expected to receive more than 30 million impressions every month. Once the mobile broadband dongle is plugged into the USB port of a computer, the dashboard will automatically appear with the connection manager and advertising pane alongside.
The mobile operator is seeking partners to sign up until the end of the year. Launch brands will have the option to receive in the region of one to three million impressions each month.
3 has already launched mobile broadband dashboard advertising across its sister network in Austria. The site is running campaigns with clients such as VW, Suzuki, Kia, Peugeot, Mazda, Honda and Land Rover.
Neil Andrews, head of advertising at 3 UK, said the new system presents brands with the opportunity of getting in front of a large target audience in a bold and visible manner.
3 UK will be selling inventory either direct or through advertising agencies.
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