More than 400 media and advertising executives attended the event which was hosted by Absolute Radio breakfast show presenter, Christian O’Connell.
The Aerial for most outstanding entry of the night went to a DfT campaign by AMV BBDO and Leo Burnett, warning about the penalties for drink driving.
The judges said, "The DfT has constantly and unfalteringly pushed the radio creative boundaries, using challenging and powerful approaches that deliver their message brilliantly, and are appreciated by the listener."
Media agency of the year went to MediaCom.
Andrew Harrison, chairman of the RAB said: "We were looking for the agency that has done the most across the last 12 months to support radio’s position with their clients and MediaCom delivered against all the criteria."
The event organised by the Radio Advertising Bureau and supported by Haymarket, aims to reward the best radio campaigns from the last year from spot creative to effective media planning.
Sadly, Peter Andre, who had been expected to perform at the event, pulled out due to a sore throat.
The Winners:
Aerial for Best Use of Radio to Drive Sales
Advertiser
Sainsbury’s Supermarkets Ltd
Project name
Here’s the deal, here’s the idea
Creative agency
AMV BBDO
Media agency
PHD
Planning team
Tom Roach/Maria Ballard
Buying team
Sharon Barnes/Oli Jones/Cathy Lowe
Aerial for Best Use of Radio to Drive Consideration
Advertiser
Churchill
Project name
Mandarin
Creative agency
WCRS
Media agency
MediaCom
Planning team
Rebecca Collins/Jane Boddington
Buying team
Stacy Pratt
Aerial for Best Use of Radio to Drive Awareness
Advertiser
West Midlands Casualty Reduction Scheme
Project name
Death Calling – Talk & Text ±±¾©Èü³µpk10
Creative agency
Global Ideas (Birmingham)
Aerial for Best Use of Radio to Drive Response
Advertiser
Direct Line Motor Insurance
Project name
Disruption
Creative agency
M&C Saatchi
Media agency
MediaCom
Planning team
Edward Pizey
Buying team
Stacy Pratt
Aerial for Best Sound Design
Advertiser
ZSL London Zoo
Project name
The Animals
Creative agency
Next Door London
Media agency
Next Door London
Creative team
Craig Kind / Paul Nowikowski
Creative director
Craig Kind / Paul Nowikowski
Producer
Cathy Mason
Facility house
Candle Music
Sound engineer
Ben Ash
Director
Ben Ash
Production company
Candle Music
Aerial for Best Direction
Advertiser
Department for Transport
Project name
Search
Creative agency
Leo Burnett
Media agency
Carat
Creative team
Tony Malcom / Guy Moore
Creative director
Jonathan Burley
Producer
Adam Furman
Facility house
Grand Central
Sound engineer
Munzi Thind
Aerial for Best Ad by an Existing Advertiser
Joint Winner
Advertiser
Marie Curie Cancer Care
Project name
Guitar
Creative agency
Jocelyn Fiske
Media agency
Maxus
Creative team
DLKW
Creative director
Steve Boswell / Steve Drysdale
Producer
Miles Nathan
Sound engineer
Ashley Smith
Advertiser
Department for Transport
Project name
Search
Creative agency
Leo Burnett
Media agency
Carat
Creative team
Tony Malcolm / Guy Moore
Creative director
Jonathan Burley
Producer
Adam Furman
Facility house
Grand Central
Sound engineer
Munzi Thind
Aerial for Best Ad by a New Advertiser
Advertiser
Otrivine
Project name
Senses – City Street
Creative agency
Saatchi & Saatchi
Media agency
Global Radio Services
Creative team
Dave Govier / Levi Slavin
Creative director
John Pallant
Producer
Rebecca Williams
Facility house
Wave
Sound engineer
Tom Heddy
Director
Steve Sidwell
Production company
Jeff Wayne Music
Most Outstanding Entry
Advertiser
Department for Transport
Creative agencies
AMV BBDO, Leo Burnett
Media agencies
Carat, Starcom
Media Agency of the Year
MediaCom
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