The idents, created by WCRS, can be seen from this Saturday when the hit US drama returns for a third series. The work features the two 118 118 'runners' stranded on a beach in the aftermath of a plane crash, mirroring the premise of the series.
The executions, which show the pair being helped out by the products and services found on the 118 118 website, use the line 'You're never lost with 118118.com'.
118 118's sponsorship of Lost and Five's new series of Prison Break are the first time it has backed specific shows. The Lost tie-up, worth 拢450,000, was negotiated by Naked Communications and OMD UK.
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