The directory enquiries company plans to film a range of made-for-mobile clips featuring the comedy characters who star in the TV ads created by WCRS.
118 118 will look to forge content partnerships to transform the brand into a multi-channel information portal. It intends to offer mobile users a range of advertiser-funded video clips, including sports, entertainment and celebrity news.
The company also plans to move into user-generated content. Consumers will be encouraged to use their mobile phone to upload clips to a revamped 118 118 web and WAP portal.
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