- TBWA Chiat/Day won the Outdoor Advertising Association of America's 1998 Best of Show Prize for its 'Think Different' campaign for Apple Computer.
- TBWA Chiat/Day won the Outdoor Advertising Association of America's 1998 Best of Show Prize for its 'Think Different' campaign for Apple Computer.
Apple was among 17 entries in line for the 56th annual OBIE show held in New York. The Apple campaign, featuring stark black and white images of legendary people including Picasso and Einstein, also took home two OBIE's for outdoor single executions.
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